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Janie & Joe Blog

2 minutes reading time (306 words)


Seedling activity kits are a firm favourite at Janie & Joe! Seedling has some great ideas for summer fun with their #30daysofplay Instagram campaign!


Imaginative Play

Founded in New Zealand in 2007, Seedling launched with innovative activity kits for children that encouraged imaginative play.

Within a few years, Seedling's high quality products had taken the international toy world by storm!

The Seedling mission is simple- create beautiful, family lifestyle products that children and adults alike will love and come back to again and again!

Safety is of paramount importance. Seedling's activity kits utilise first-class materials and tools and are tested to the highest safety standards.

Wherever possible, recycled and recyclable materials are used to reduce the environmental footprint.

Each Seedling activity kit is made with care in New Zealand and is loved and enjoyed by children all over the world!



Seedling in Malaysia at Janie & Joe

Janie & Joe is proud to have introduced Seedling to Malaysia!

Seedling's arts and crafts and activity kits are bestsellers at Janie & Joe, and have won many international awards.

Children are encouraged to use their own initiative at every stage of the activity kit, from the materials that they choose to use, the way they bring in their own design sensibilities, to how they play with the finished product!



30 Days Of Play!

This summer, Seedling is running their #30daysofplay campaign on Instagram!

Throughout the month of July, you can share your play ideas on Instagram with the hashtag #30daysofplay for a chance to win Seedling's "Design Your Own Box Kite"!

Visit Janie & Joe to pick up your own Seedling activity kit! We have a large selection of kits available and there is sure to be something that will amaze and delight!

Finn had a lot of fun constructing his own catapult!





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